The company Electrolux is a global leader in the manufacture of appliances for home and professional use. Annually in 150 countries sold more than 40 million units of Electrolux. It all began back in 1901 in Stockholm (Sweden), when Axel Wenner-Gren created corporation ABLux. Since 1910, the company «Elektromekaniska AB» began to cooperate with producing since 1901 by oil lamps «AB Lux». The resulting alliance launches first household vacuum cleaner (model 1912 Lux 1). In 1919 the successful partnership goes into a business combination under the same name «Elektrolux AB», and only in the 1957th name familiar to us reduced to «Elektrolux».
The company pays special attention to the clever design and innovative product design, based on a comprehensive study of the needs of customers. Electrolux manufactures refrigerators, dishwashers, washing machines, vacuum cleaners and cookers under the brands by Electrolux, AEG-Electrolux, Zanussi, Eureka and Frigidaire. Company’s staff consists of 55 000 people.
The company specializes in the production of household appliances and professional equipment. About 93% of sales of Electrolux home appliances are designed for use in the kitchen, garment care and maintenance of cleanliness in the house. Products introduced to the market under various brand names, members of the group. Approximately 50% of all products sold under the international Electrolux brand. The biggest markets of the company are Europe and North America. Besides Electrolux has a strong presence in Latin America, Asia and Oceania. In Australia, the company is a leader in the production of household appliances. In countries where Electrolux does not have its own brands, the work is done through distributors. A wide network of distributors specializing Electrolux maintained sales offices, which are located in spoilage (Italy), Pittsburgh (USA) and Miami (USA).
Professional equipment is approximately 7% of the sales team and includes products for professional use, such as in restaurants and laundries. Most strong positions in this area are in Europe, while the bulk of the production is sold under the brand.