In its development company has come a long way since the founder of the dynasty Francesco Bertazzoni decided to engage in the production of furnaces. It all began from the moment when Bertazzoni saw stoves that Austrians were brought by rail. Then, however, as now, the Emilia-Romagna region is the heart of the culinary arts in Italy, and the appearance of wood stoves made the future owner of the furnace business to reflect seriously on this issue.
A few years later, he and his son Antonio began to make their own ovens, which are very reminiscent of those that they saw later. Initially, these furnaces have been made only for the locals and not in such large numbers. However, very soon, the demand for these furnaces, and Francesco Bertazzoni name became popular in Italy. It was decided to build the first plant in the early XX century, and then in the 1920s production has increased to a great extent and volume of work has increased dramatically.
In the middle of the XX century the discovery of oil and gas deposits in the river in the name “On” give new opportunities for growth of economic sphere in the region. Developed entirely new industries and some of Italy companies started produce gas cookers. Bertazzoni company very soon also started production gas stoves.
After 3 years on sale came the first cooking gas panel. Production of the first plates began in 1955, and exactly after 3 years in the kitchen block was specifically added the oven. Although the market were many competitors in this industry trends, but in 50-60th Bertazzoni company flourished as never before.
Another chapter in the successful history of the company began in the late 60's, when it began exporting its products: at first it was the country of the Mediterranean, then - Belgium, Portugal and Switzerland, well, after 10 years, the company has been recognized in Asia, by exporting gas stoves in Singapore and the Philippines.
Thanks to global marketing and modernization of Bertazzoni and to this day is one of the leading manufacturers of home appliances. Paolo Bertazzoni, once received a diploma at the University of Parma, he immediately joined the business in 1981. Along with his sister Lisa as soon as possible, he was able to reveal the driving force of the company, it has the advantage that will compete with other companies - design developed by the best specialists of the Milanese, which replaced the practical kind of grace and elegance.
In the early 90s, as the company has evolved, were built large modern factories. Gradually increasing productivity increased volumes in several times. Guidelines for the production of high technicality took over the car industry. They include a mass production, minimizing inventory and reducing production time.
Along with the extension of the functionality is also developing a strategy that aims to increase sales of multi-functional and high-quality products. Today, company occupies a leading position in the market of home appliances and sells in more than 60 countries across the globe through a well organized network of dealers.
Despite globalization and modernization of the market Bertazzoni always remembers that it is rooted in the traditions of Italian style and culture, as well as a leading company in the sphere of culinary arts.